Whitsunday Coast Airport and Ballina as the emerging domestic favourites While the top domestic favourites remain the same, coastal favourites Whitsunday Coast Airport (Proserpine) and Ballina both jumped three spots in the overall ranking of top domestic destinations, recording strong year-on-year growth. Brisbanites were the biggest contributor to the popularity of the Whitsunday Coast, making approximately a third of 2017 bookings. Ballina, on the other hand was hugely favoured by Sydneysiders and Melbournians.
The Whitsunday Coast Airport began a $40 million upgrade this year, including a runway and terminal expansion, signalling further growth for Queensland’s tourism industry. It is also home to Whitehaven Beach, recently voted second best in the world after Grace Bay in the Turks and Caicos Islands.
Ballina, on the other hand, also offers easy access to Byron Bay – an Aussie favourite due to its huge appeal as a wedding destination and its renowned festival scene, including Splendour in the Grass, Byron Bay Bluesfest and Falls Festival.
As travel between Australian cities becomes more accessible due to an increase in flight routes and more competitive airfares are released by airlines and online travel agents, we anticipate domestic travel to continue growing in 2018, especially to up-and-coming destinations like Whitsundays and Ballina, on top of usual key cities such as Sydney, Melbourne, Brisbane and Perth.
The Whitsundays and Byron Bay are also great holiday choices for every different type of traveller. Whether you’re a backpacker in your 20s, a couple on a romantic retreat, or a family on their annual getaway, both destinations offer beaches, activities and accommodation that cater to both the budget and the luxury traveller. – Robyn Lee, Senior Growth Manager at Skyscanner Australia
More Travel Trends
Ready for your next domestic destination? Check out Skyscanner Australia for the best deals on flights, hotels and car hire. Download our mobile app for when you’re on the go.
*Data is based on an analysis of millions of flight searches done on Skyscanner over the past three years that recorded the strongest year-on-year increases between 2016 & 2017 and recorded positive growth the year before.